Privacy policy

Last updated: November 11, 2025

Novella & Co. London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Novella & Co. London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, billing and shipping address, phone number and email address.
  • Financial information including payment card and account details, transaction data and related payment information.
  • Account information including your username, password, preferences and settings.
  • Transaction information including the items you view, add to cart, purchase, return or exchange.
  • Communications with us including any information you include in messages or customer-support enquiries.
  • Device information including browser type, IP address and other unique identifiers.
  • Usage information including how and when you interact with the Services.

Personal Information Sources

  • Directly from you when you create an account, place an order or contact us.
  • Automatically through the Services from your device via cookies and similar technologies.
  • From our service providers who collect or process personal information on our behalf.
  • From partners or other third parties as permitted by law.

How We Use Your Personal Information

  • Provide, tailor and improve the Services. To fulfil orders, process payments, arrange delivery, manage your account and personalise your experience.
  • Marketing and advertising. To send marketing communications and display relevant advertisements, subject to your preferences.
  • Security and fraud prevention. To protect our customers and our business from fraud or misuse.
  • Communicating with you. To provide support, updates and transactional messages.
  • Legal reasons. To comply with law, respond to lawful requests and enforce our policies.

How We Disclose Personal Information

  • With Shopify, vendors and other trusted service providers who perform services such as payment processing, fulfilment and data analytics.
  • With business and marketing partners to deliver advertising and promotional content, as permitted by law.
  • When you authorise us to share information, for example through integrations or social-media logins.
  • With our affiliates within the Thorndale Group Limited corporate structure.
  • In connection with legal obligations or business transactions such as mergers or restructuring.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and its third-party partners in other countries. Shopify may also use aggregated data from your interactions with this store and others to enhance its platform. To learn more, please visit the Shopify Consumer Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for their privacy or security practices. You should review the policies of any external sites you visit. Our inclusion of a link does not imply endorsement of its content or operator.

Children’s Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from anyone under the age of majority. If you believe a child has provided us with personal information, please contact us at hello@novellalondon.com so that we can delete it.

Security and Retention of Your Information

We implement appropriate safeguards but cannot guarantee absolute security. Do not send sensitive information through unsecure channels. We retain personal information only as long as necessary to provide the Services, comply with law, resolve disputes and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights to access, correct, delete or restrict processing of your personal information, or to withdraw consent. You may also opt out of marketing emails by using the unsubscribe link included in our messages. To exercise any of these rights, contact us at hello@novellalondon.com.

Complaints

If you have concerns about how we handle your personal information, please contact us at hello@novellalondon.com. You may also have the right to lodge a complaint with your local data-protection authority. For the EEA, a list of authorities is available here.

International Transfers

We may transfer, store and process your personal information outside the country where you live. Where required, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or UK equivalents to ensure adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

Contact

Novella & Co. London is a trading name of Thorndale Group Limited, registered in England and Wales, company number 16774782. For any questions about this Privacy Policy or our data-handling practices, please email hello@novellalondon.com. For the purpose of applicable data-protection laws, Thorndale Group Limited is the data controller of your personal information.